Great with your hands. Empty calendar?

The Roadmap is the exact system I used to go from zero followers and two clients to booked out a month ahead in four months. Not just followers. Followers that book.

An online course for massage therapists: 7 phases, 19 lessons and 10 downloads, in the order I'd do it again. Every lesson ends with one task to do today.

Get the Roadmap: $997Founding price · or 3 payments of $367

Instant lifetime access · 30-day booking guarantee · Then $1,500 after 15 seats

Not sure it fits your practice? Book a free 15-minute call with me.

0 → 13Kfollowers in 4 months

2Mviews a month, on average

1 monthbooked out in advance

31bookings in 30 days from one ad, about $25 each

You're good on the table. That's not the problem.

You post, and the reels that get views don't get bookings.
Most of your clients came from friends and referrals, and you can't turn that up in a slow week.
You've seen the agency ads: "30 new patients a month, guaranteed." For $15,000 up front.
You know you should be running ads. You don't know what to click.
People ask "how much?" in your DMs, then never book.
You work at a franchise or a clinic and want your own book of clients.

These aren't six problems. It's one missing system: content that turns into bookings, in the right order. That's what the Roadmap hands you.

Views are not bookings.

200,000views on one reel0 bookings

3,000views on another5 new clients

Same account. Same month. The difference between those two reels is the whole course.

Inside, I open my own Instagram insights on screen and show you what to look at instead of the view count: profile visits, link taps, DMs, and where your viewers actually live. So you make the second kind of reel on purpose. Growth guides are measured in followers. Your business is measured in bookings.

Seven phases. Start wherever you are.

Every lesson ends with one thing to do today. A task, not a theory. The 30-day calendar tells you what to film and post every day, with the hook already written.

Foundation

Be legal, pick your name, your niche and your price. Know your worth before you post. Includes your 30-day action calendar.

Start here if you're brand new

The 4-pillar content engine

One recorded session becomes a month of reels. 50 hooks already written, the three editing must-haves, my exact prompts, and the views vs. bookings audit of my own account.

Convert the views

The booking funnel (Vagaro vs. Calendly, and why) and how to set up your profile and site so people book without texting you first.

Start here if people watch but don't book

Business backend

Separate accounts from day one. Short, and it saves you a weekend at tax time.

Copy my ad setup

I open my own Ads Manager and show you the campaign that booked 31 new clients in 30 days for about $25 each: objective, Meta Pixel, audience, budget, the clip and the booking link. Then I do the math on camera. Pause it and copy it. Plus every setting on one page, and the 5-minute Google Business Profile checklist.

The lesson that pays for the course

The fast-trust close

How I close in the DMs and on the table, and the free Instagram auto-reply that books clients while your hands are on someone else. Copy my flow word for word.

Scale and compound

Budget, reviews, package math that gets you paid up front, and the exact signal that it's time to hire.

Start here if you're booked and want more

I've sat in the $15,000 agency call.

You've seen the ads. "Guaranteed 50 new clients a month." I sat down with those teams. It's one guy selling you software that "does everything." It doesn't. You still do the work. You just paid $15,000 first.

Last month I booked 31 new clients by myself, with a campaign I built on my own laptop for about $25 a booking. The exact setup is in Phase 5.

	Agency program	The Roadmap
Price	$15,000 up front	$997, or 3 × $367
Who does the work	✕Still you	✓You, with the exact steps in order
Tools	✕Their software	✓What you have: ChatGPT or Claude, CapCut, Instagram Edits
The ad setup	✕Hidden in their account	✓Mine, on screen, setting by setting
Who answers	✕A sales team	✓Me. When you DM me, it's me

The quiet part: no AI tool films for you, posts for you and runs your ads while you do nothing. AI takes real work off your plate (I have Claude edit a lot of my reels, and I show you how), but there are still actions you have to take. This is the exact list of those actions, in order.

It took me four months because I was figuring it out as I went. You have the map. Depending on how hard you work, that's weeks, not months. I'm not promising a booked-out schedule in 30 days. I'm telling you it's possible, because I did it.

You don't need 50 new clients. You need three.

Say you charge $150 a session.

$3,600a year from one new regular, twice a month. The course is about seven sessions.

$450up front from one package sale (buy three, get the fourth free). Two of those cover the course.

3new clients in your first month and you're ahead before you finish Phase 3.

Treat it like a table or a towel warmer: a business expense that pays for itself.

Brenden Petralia, licensed massage therapist

I'm Brenden. I didn't read about this. I did it.

NYS licensed massage therapistNASM certified trainerNational champion powerlifter

I'm 24. I built Apex Performance Company from nothing while finishing school, bartending and working minimum wage to pay for it.

I started posting at the end of May 2026 with zero followers and a brand-new practice with one or two clients, both friends. Four months later I had 13,000 followers, 2 million views a month and a calendar booked a month ahead.

Before massage I was an athlete, and I still am: collegiate soccer, an 800 lb deadlift, nationals. I've also had a pec tear repaired, bilateral sports hernia surgery and a broken foot, so I know what it's like to start over.

I'm not a celebrity selling a scheme. I'm one guy on Long Island who taught himself this, posting every day. You're paying for my time and what I learned, so you don't spend four months guessing.

Everything you get

The Roadmap: Zero to 1007 phases, 19 lessons plus a bonus, each with a one-task action box. Lifetime access and every future update.
The 4-pillar content engineOne recorded session becomes a month of reels. The system behind 2M views a month.
The views vs. bookings auditMy own insights, on screen. What to look at instead of views.
Copy my ad setupMy exact Meta campaign built on camera, plus the one-page settings cheat sheet.
The 30-day calendar and 50 hooksWhat to film and post every day for a month, with the hook already written.
The AI prompt packTen prompts for hooks, captions, DM replies, review asks and ad copy, in your voice. Free ChatGPT or Claude.
The Claude reel editor (optional)Send Claude a raw clip, get back a reel with the hook, captions and cuts done.
The fast-trust close and the DM night shiftMy DM scripts and the free Instagram auto-reply flow that books while you work.
Package math and ten downloadsThe pitch that gets you paid up front, plus every template from the course.

Founding members only, first 15:

A recorded 10-minute review of your Instagram, from meI open your page and tell you what to fix, in order. Not available after the 15.
My top 3 reels and top 3 adsThe ones that actually booked people, and why.
First access to everything I release nextNew technique tutorials come to founders first, at the founders' price.

~~$1,500~~$997

One payment, or 3 payments of $367. You pick at checkout.

15 of 15 founding seats left · then $1,500

Get instant access$997 founding price · or 3 × $367 Questions first? Book a free 15-minute call

A quick phone call with me. A few slots a week.

30Day
guarantee

Do the work or get your money back. Do Phases 1 to 3 and post daily for 30 days. If you don't get a single new booking, I refund you. All of it.

Still deciding? Talk to me first.

Pick a time for a free 15-minute phone call. Bring your questions about the course and where your practice is right now. It's me on the line, not a sales team.

Loading my calendar…

Rather not get on the phone? DM me ROADMAP on Instagram and I'll send you the free one-page map.

Questions people actually ask

How do I know this works?

My own numbers. Not a testimonial from someone else: my own traceable result, on my own page, this year, with the current algorithm. Go look at the account: @apexperformco.

Can I talk to you before I buy?

Yes. Book a free 15-minute call with me and bring your questions. Prefer text? DM me ROADMAP on Instagram.

Do I get access to you after I buy?

Founding members get one recorded 10-minute review of their profile from me: what to fix, in order. There's no ongoing coaching and no group calls, on purpose. The system is the product. The free 15-minute call is only for questions before you buy. After that, DM me, and it's me who answers.

Is there a payment plan?

Yes. Pick "3 payments" at checkout: $367 a month for three months. One payment is $997 and saves you $104.

What if I don't get results?

Do Phases 1 to 3, post daily for 30 days, and if you don't get a single new booking, I refund you. All of it.

There are cheaper courses.

There are, and some are good. Most teach you to get followers, from people who built theirs years ago. This one is built from my own insights from last month, it's measured in bookings, and it hands you the calendar, hooks, prompts, DM flow and ad settings so you copy instead of study. If followers are the goal, buy the cheaper one.

I don't have time.

One post a day, off one recorded session. If you can't do that, don't buy this. I mean that.

I'm bad at editing.

Lesson 5 is three things in CapCut. Lesson 5B shows you how I send Claude a raw clip and get a finished reel back. Pick whichever is faster. Either way, you still film.

I'm still in school, or just got licensed.

Perfect. You'll start with the map instead of spending four months drawing it. Use the payment plan.

I work at a franchise.

Then you already know the ceiling. This is how you build your own book on the side until it replaces the paycheck. Phase 1 covers the legal part.

It's a lot of money.

One regular client at $150 twice a month is $3,600 a year. Two package sales pay for the whole course.

Ready to turn views into bookings?

The map I spent four months drawing. Yours today, for the price of about seven sessions.

Get the Roadmap: $997or 3 payments of $367 · 30-day booking guarantee